Brand + marketing packages for consultants 


If you are a professional working as a consultant and offer high-priced specialised knowledge to a niche market, your credibility is critical to the success of your business.

You have a choice... You could let your consultancy develop slowly by word of mouth, or position it strategically with professional brand marketing that stretches beyond LinkedIn and phone calls. Here are some packages that will help you establish your brand with confidence.

Download our step by step branding guide. Learn how to: Define your brand statements and position your personal brand or consultancy Develop your brand personality Identify the best marketing channels for you Develop your content to communicate your brand consistently and build on your niche positioning

Download our step by step branding guide. Learn how to:

Define your brand statements and position your personal brand or consultancy

Develop your brand personality

Identify the best marketing channels for you

Develop your content to communicate your brand consistently and build on your niche positioning

 

Brand packages


Brand Package 1 - Consultants
2,100.00

Brand identity creation, brand consultation, mood board toolbox + logo 

✔ 2 hour initial branding consult

✔ 3 hour positioning 

✔ Mood board development

✔ Brand story development

✔ Logo or wordmark design

✔ Brand toolbox development   

✔ Basic search engine keyword research  

✔ Portrait photography 

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Brand Package 2 - Consultants
4,200.00

Includes package 1 
Brand identity creation, brand consultation, mood board toolbox + logo

Social media, email marketing establishment, business cards and newsletter

✔ 2 hour initial branding consult

✔ 3 hour positioning 

✔ Mood board development

✔ Brand story development

✔ Logo or wordmark design

✔ Brand toolbox development   

✔ Social media

✔ Business card

✔ Newsletter 

✔ Email signature

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Brand Package 3 - Consultants
6,300.00

Includes package 1 - Brand identity creation, brand consultation, mood board toolbox + logo 

Includes package 2 -  Social media, email marketing establishment, business cards and newsletter

Website, photography, copywriting, proofreading and basic SEO

✔ 2 hour initial branding consult

✔ 3 hour positioning 

✔ Mood board development

✔ Brand story development

✔ Logo or wordmark design

✔ Brand toolbox development   

✔ Social media

✔ Business card

✔ Newsletter 

✔ Email signature

✔ 2 hour website planning consult

✔ Website design + development

✔ Copywriting 

✔ SEO (basic)

✔ Training

✔ 1 month live support 

✔ 24/7 support via Squarespace

Extra website pages created by us: 1 – 10 pages $100 per page
then $70 per page thereafter.

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Prices are ex GST

Extra website pages created by us: 1 – 10 pages $100 per page
then $70 per page thereafter.


PACKAGE 1 - DETAILS OF INCLUSIONS

✔ 2 HOUR INITIAL BRANDING CONSULTATION

Clarify your aspirations, problems and potential in an informal consultation / workshop with us.

Conducted ‘face-to-face’ via Skype or in your office.  Duration 2 hours.

✔ 3 HOUR STRATEGIC REVIEW AND POSITIONING

  • We review and refine your key brand statements including your vision, mission and values, brand promise and value proposition. We start here because your internal brand statements are the foundations of your external messaging
  • You may already have these statements, but it’s beneficial to review their meaning, relevance and credibility before investing in any creative or marketing material 
  • We help you establish authentic and unique statements about your consultancy

Conducted ‘face-to-face’ via Skype or in your office.  Duration 3 hours.

✔ MOOD BOARD DEVELOPMENT

We define your brand in a 150 word 'brand story' and create a 'mood board' of defining images and key statements. This is the first step to creating a unique brand personality.

Conducted in our studio.  Duration several hours - presented for feedback and sign-off.  Includes 2 rounds of revisions.

✔ LOGO OR WORD MARK DESIGN

We design ‘3 logos and application concepts’ which are skewed differently to meet your market.

The concepts may express different combinations of personality traits, e.g. formal and traditional, formal with a nod to modern sophistication, or modern sophisticated. You’ll be asked to guide us to the best option for you.

We will apply your logos, brand colours and imagery to mock stationery, and a website to aid the decision making process.

This step enables you to touch, feel and experience the proposed brand personality of your consultancy.

Conducted in our studio.  Duration several hours - presented for feedback and sign-off.  Includes 2 rounds of revisions to your preferred option.

✔ BRAND TOOLBOX DEVELOPMENT  

It’s now time to create an ‘easily digested’ package. We call it your ‘brand toolbox’.

Your toolbox introduces your brand elements and personality to your staff and suppliers. It gives them any digital logo files and examples of application. This way, your brand is consistently represented across all future applications.

The ‘brand toolbox’ will include your brand story, logo, and imagery style.

Conducted in our studio.  Duration several hours - presented for feedback and sign-off.  Includes 1 round of revisions.

✔ PORTRAIT PHOTOGRAPHY

Add an authentic face to your social media profiles, and website. Your online audience want to feel a connection with you. Your professional portrait image will help you do this - an iphone 'selfie' just doesn’t cut it.

Conducted in our studio or in your workplace or environment.  Duration shoot 20 minutes, Photoshop and digital up to 2 hours - Contact sheet of 15 images to select from and supply of 3 images included and supplied digitally.

✔ BASIC SEARCH ENGINE KEYWORD RESEARCH

Using the Google search engine marketing, we research the keywords people type into the 'search slot' when they’re looking for consultants in your field. We do this so that you understand the terms and language associated with your service type. This enables you to apply those terms throughout your written material.

We also use this research to confirm that people are searching for consulting services like yours online. If they’re not searching for your services online we will adopt a different strategy to ensure return on your marketing investment.

Conducted in our studio.  Duration 2 hours - we supply a list for keywords.


PACKAGE 2 - DETAILS OF INCLUSIONS

(Package 1 plus the following)

✔ SOCIAL MEDIA

Social media is one of the more valuable tools for small business owners, but can also be one of the most time-consuming. A targeted and streamlined approach is essential to avoid wasting valuable time and money.

The positioning and strategic consultation phase will help us streamline your activities by guiding us to the most appropriate channels for accessing your ideal customers, via social media.

Consultants (depending on their industry) will generally benefit most from a combination of the following social media channels: LinkedIn, Google+, Facebook, Vimeo, YouTube and Twitter.

If you enjoy writing and know how to point back to your products and services, without spamming and switching your audience off, then a blog would suit you.

We help you :

  • Configure and establish your social media page in one platform. 
    Choose from LinkedIn, Google+, Facebook, Vimeo, YouTube and Twitter. We assign a copywriter to coach you on how to plan and write your first series of 5 posts
  • If you choose video as your preferred social media platform, we set up your YouTube or Vimeo channel. We teach you how to upload your videos and assign them tags and settings so that your information rates well with SEO and provides you with the knowledge so you can add future videos without our assistance. You will be expected to supply your own video content
    NOTE - This is not a video creation and production session. That service is available but will need to be planned and scheduled, and will of course cost extra.

Conducted face-to-face in our studio and via skype consultation. Includes set-up prior to the session and 1-on-1 training.  Duration 3 hours.

✔ BUSINESS CARD

500 business cards printed on both sides in full colour, with a choice of finishes and corners including: no laminate, matt laminate, gloss laminate and round or square corners.

  • Designed in our studio and presented online via PDF
  • All information will be supplied by you to us PRIOR to design 
  • 2 concepts and 2 rounds of design revisions included

Design - 3 days. Printing 1 week from sign-off. Delivered to your door.

✔ NEWSLETTER

Capture leads and transition your audience to engage and buy your services – these are the primary goals of many websites and online marketing pieces. To meet these goals you will need forms, using meaningful and relevant communication, to capture names and email addresses. We use Mailchimp to deliver these tools and our service includes planning and organising this resource so you’re set up and ready to go.

The way you use the tools is the critical part. Mailchimp is a well priced and easy-to-use email marketing and newsletter delivery platform. It enables you to collect feedback with comments, make easy changes with the editor and send your targeted newsletter to your lists of potential and existing clients from either your mobile phone or desktop computer.

Included :

  • 30 minute 1-on-1 consultation via Skype, or in office
  • We create 2 lists and forms  1. enquiry – lead generation, and 2. client – newsletter and offers 
  • We write a sequence of 3 automated messages for each lead generation form to engage those who have enquired about your service or product. These will be set as permanent messages which you can update at anytime 
  • We customise your template of choice with your unique branding for your newsletter marketing
  • We help you integrate this facility with your social media, and show you the ropes
  • Mailchimp support will be provided through mailchimp.com unless you sign up for an extended management package with us. Mailchimp's support is comprehensive and very good. Have a look for yourself here

You will need to add :

Monthly hosting is from $10 USD depending on the size of your list and number of sends.

30 minute 1-on-1 consultation via Skype, or in office. Designed in our studio and presented digitally in a skype or phone conference. 2 concepts and 2 rounds of design revisions included.

✔ EMAIL SIGNATURE

Your email signature has 3 purposes :

  • a convenient way for your clients to get straight back to you with updated contact information
  • a way to consistently remind clients and prospects of your brand positioning
  • a way to engage clients with your social media or web marketing channels through link inserts

We will :

  1. recommend the best options for you
  2. create any graphics necessary for insertion
  3. supply instructions for inserting your signature into common email programs

Designed in our studio and presented digitally. 2 concepts and 2 rounds of design revisions included.


PACKAGE 3 - DETAILS OF INCLUSIONS

(Package 1 plus Package 2 plus the following)

✔ 2 HOUR WEBSITE PLANNING CONSULT

The better you are prepared, the more we can achieve in this session. We suggest you download our website planning ebook (below) and complete as much as you can prior to the session.

In the 2 hours we will :

  • Look at 3 websites you have selected and nominated as good examples in your niche 
  • List the functions, features and design elements you like about the websites and services
  • Confirm your audience with you – these will have been defined in your brand development phase
  • Confirm why they are searching
  • What they are trying to solve or find
  • Ascertain how they feel on arrival
  • Determine their age, gender, stage of life, etc
  • Create a mind map of the structure of your website for review with you
website planning guide
 

✔ WEBSITE DESIGN + DEVELOPMENT

Based on your brand personality and business style a designer will customise your website graphics, within the existing structure of a selected, quality theme.

Your designer will:

  • Change out your backgrounds to reflect your style
  • Work on feature imagery and add galleries, collage or slideshows
  • Photoshop your existing photos or illustrations, or suggest better imagery for you
  • Match your brand typefaces as closely as possible with free web fonts
  • Create special graphics to highlight services or offers, or to draw attention, or call to action
  • Make minor structural alterations (greater levels of customisation may need extra programming hours to be added)

Conducted in our studio or via skype, or in your work environment (for a small travel fee)
Duration 2 hours - presented for feedback, alterations and sign-off
Includes 1 round of revisions

✔ COPYWRITING

Your website content is your front desk, concierge and '24 hour per day' virtual sales person.

This is the place to engage your customers with just the right level of description and persuasive text. It’s a place to reward your visitors by giving them what they came for and more.

Your copywriter will :

  • Interview you via skype 
  • Request a dot point summary of the key information to be included, your website plan, your brand story and toolbox
  • Craft your text to reflect the style of your business and clients 
  • Craft your content to position you as the right choice
  • Craft feature phrases and call-outs for attention and action
  • Ensure that your copy observes search engine requirements so that you will be found for the right services and by the right people
  • Deliver 5 pages of copy

Conducted in the writer's workplace
Duration several hours - presented for feedback and sign-off
Includes 1 round of revisions

✔ SEO (BASIC)

Search engine optimisation refers to the internet web browsers and how they use indexed information to list your website when someone searches for your service. The best results is to be as close as possible to number one on the list.

Integral to the success of moving up the search engines list is :

  1. Your content and assignment of heading hierarchy and tags. The words and phrases included in your content needs to match the words that people type into their search. This is 'basic SEO'.
  2. If you can engineer traffic spikes of 'real people' - not just anyone but people wanting your type of business. You can do this through mass media releases including TV and radio spots.
  3. A blog and video that are well tagged with your keywords.
  4. Sharing reciprocal linking with other business' highly ranked pages also helps.

When we refer to basic SEO it is the first of these points above.

Conducted in our studio

✔ TRAINING

Your website is a fully functioning Content Management System. It allows you to add text, images, video, blogs and slideshows, plus lots of other features. We teach you how to use it in a 1.5 hour training session which we record to video, so that you can refer to it later.

✔ 1 MONTH LIVE SUPPORT

When you buy a package with us you can access support through our studio while still learning how to use the CMS. We are available for a maximum of 1 hour a week to assist you. This is generally more than enough time to help you get to cmpetency with the CMS – it is that easy to use.

✔ 24/7 SUPPORT VIA SQUARESPACE

You will also have access to the Squarespace 'live chat' and 'ticket support' around the clock 24/7, so you will never be stuck – they are really good and friendly.

✔ WE DO OFFER ONLINE MAINTENANCE AS AN ADD ON

Like a car your website requires ongoing care and maintenance. So it is essential to keep it running at its optimum performance and not put off any potential customers with broken pages or links. And sometimes, like with cars, owners have 'accidents'. To fix these problems we offer one-off repair costs but to really maintain your website you should invest in our ongoing monthly maintenance packages and not risk any potential loss of income.