Brand Package 1 - Consultants

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Brand Package 1 - Consultants

2,100.00

Brand identity creation, brand consultation, mood board toolbox + logo 

✔ 2 hour initial branding consult

✔ 3 hour positioning 

✔ Mood board development

✔ Brand story development

✔ Logo or wordmark design

✔ Brand toolbox development   

✔ Basic search engine keyword research  

✔ Portrait photography 

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Package 1

✔ 2 hour initial branding consult

Clarify your aspirations, problems and potential in an informal
consultation / workshop with us.

Conducted ‘face-to-face’ via Skype or in your office.
Duration 2 hours

✔ 3 hour strategic review and positioning 

  • Review your key brand statements including your vision, mission and values, brand promise and brand positioning. 
  • We start here because these are the internal communication statements that are the foundations of how external messaging should be structured. 
  • You may have these statements, however this is the right time to review their meaning, relevance and credibility.
  • Compare them to 3 of your major competitors so that we can position you away from them 
  • Establishing clear, authentic statements about your company will save you wasted time and money in the long run.

This step helps us assess vital questions like:

How well is your ‘outward facing’ image aligned with the reality of your service and product?
If the vision, value and mission is caught in your head it is not being communicated to staff,
customers and stakeholders.

Conducted ‘face-to-face’ via Skype or in your office.
Duration 3 hours

✔ Mood board development

We define your brand in a 150 word brand story that encompasses your brand and a mood board of images and statements that informs the new image style and tone.  This is the 1st step to creating a unique brand personality.

Conducted in our studio
Duration many hours - presented for feedback and sign-off 
Includes 2 rounds of revisions

✔ Logo or word mark design

We design ‘3 logo and application concepts’ which will skew your brand personality differently.

Concepts may express different combinations of personality traits. Eg. formal and traditional, formal with a nod to modern sophistication, or modern sophisticated.

Your logos and brand personality will be applied to mock stationery, and a web page.

This step enables you to touch, feel and experience the personality of your business and gain valuable sign–off and buy–in with key decision makers.

Conducted in our studio
Duration many hours - presented for feedback and sign-off 
Includes 2 rounds of revisions

✔ Brand toolbox development   

It’s now time to create an ‘easily digested’ package, we call it your ‘brand toolbox’.

Your toolbox introduces your brand elements and personality to your staff and suppliers. It also gives them any digital logo files and brief usage guidelines, so that your brand images are consistently represented across all future applications.

The ‘brand toolbox’ will include your brand story, logo, and imagery style.

Conducted in our studio
Duration many hours - presented for feedback and sign-off 
Includes 1 round of revisions

 

✔ Portrait photography

Add an authentic face to your social media profiles, and website. Your online audience want to feel a connection and make decisions on whether they like you or not based on your portrait image. An iphone selfie won't do.

Conducted in our studio or in your workplace or environment 
Duration 2 hours - photoshop of 3 images included and supplied digitally 

 

✔ Basic search engine keyword research

Using the Google search engine marketing we research the keywords internet users type in to find consultants a like you so that you can use language that is understood by your market throughout your written material and confirm that there is a market for your consulting services

Conducted in our studio 
Duration 2 hours - we supply a list for key words