Websites - How we do it
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Consult + plan
2 minute video Explains why you need to plan it and what successful businesses look out for when planning their websites. Watch this video to get started.
Help us plan your website. Download the "Blink – How to plan your website guide" from the button on the left.
We will use your plan as the basis for finalising an excellent blueprint in the paid 1-on-1 website planning session. The planning consultation is not optional, we find it is essential for stellar results in your website.
Choose platform + host
2 minute video.
Select the CMS you will use to update your website and the development platform we will use to build your website. Watch this video for clarity about the different platforms.
2 minute video
Investing in extra creative services helps your website stand out from the crowd. Without original content, a website is just a template with your logo and colours. Find out more about this important component in this 2 minute video.
Design + Build
3 minute video. We select a theme and make it yours by adding your logo, imagery, colours, fonts etc. The transformation from basic to unique, we help you customise and build your website in a couple of ways, either:
- join us for a 1-on-1 website building session in Squarespace, where we create your website with you – in front of your eyes – in a matter of hours. This option suits sole proprietors. Or,
- we take your plan and your content and create your website for you – then present it back to you for 'tweaks and changes'. This option suits most small businesses.
Note - NFP, corporate and enterprise level wordpress websites will not follow this design method.
We optimise website headings and links
- You can join us for a 1-on-1 website building session in Squarespace. Where we create your website with you – in front of your eyes – in a matter of hours. This options suits sole proprietors. See design video (step 4)
- We can take your plan and your content and create your website for you – then present it to you for tweaks and changes. Select a package from the websites menu (above) that best suits your business. This option suits all business types.
Upload your website
So far, your website has been a 'work in progress' but as we are now at the finish line, it is time to release it to your loving audience. This is where we ask you for your domain name (URL) for your website, so that we can hook up the 'hidden' working website with your business' domain name.
Don't have a domain name? We can help you – as it is one of the most important elements of your online presence – our experience will be beneficial.
Test + tweak
Check, test, tweak + optimise
Once the site is finished it is time to run the vital checks across the content, website browsers, tablets and mobile phones to make sure it is working 'responsively'. At this point. it is usual for the designer, developer and the client to run through a checklist so that any fixes can be identified and then made in an orderly and efficient manner.
Go live + manage + update
Go live + manage + update
Now your website is LIVE!
But that is not where the story ends. To keep your car running smoothly and efficiently, you have to maintain it. The same is true for your website. You have to keep it maintained to make sure that it is representing your business at its peak operating performance. A 'broken' website does not say good things about your business. To make sure that this doesn't happen, here are some recommendations for you:
There are two types of website management areas:
Content management is a huge topic in itself but briefly:
Once your website is live and becoming a living extension of your sales team, or a hub point for your community, it is time to keep building on your strong beginnings. And, it should be integrated with your social media and email activities to maximise its potential.
Also, updating and adding great, relevant website content will be rewarded by browsers like Google, so it is well worth your energy and investment. Not to mention that your client's will also benefit from up to date website information.
We recommend that you:
analyse content responses, plan and create the content updates and additions yourself, or
invest in a monthly recommendation report and suggestions based on the analysis and carry out the updates yourself, or
take the stress away and have it done for you for an agreed monthly fee.
Technically your website will have few problems, however, depending upon the CMS chosen it will require updates at times for plug-ins and in response to new browsers being released. It is always advisable to keep some budget available for updates and maintenance.
The choice is yours. For an idea of the costs involved click the button below for our website management services.